What Is Political Branding and how to use election campaigns?

Political Branding Concept

Political Branding is a bridge between political strategy and advertising strategy, creating a true brand value. To create the brand for the development of political marketing strategy is needed Branding professionals.

Objectives of the use of Political Branding

The brand is the most important asset of any candidate or political party and that when this is a leading brand is part of the lives of people and win their trust and loyalty.

Creating Political Branding

To learn how to make the candidates and / or political parties conquer the hearts and minds of your target effectively communicating brand value it is necessary to answer these questions:

a) Where is the brand value of your candidate? Is there?

b) Does your communication creates an emotional link with citizens?

To create leading brands within the campaign over 361 º ® Brand will need the following:

a) Making a strategic analysis of brand

b) Construction of Brand Value System

c) Strategic analysis of brand

d) Implementation of Brand Value System.

e) Effective Creativity

Need Political Branding

A) negative assessment of policy frameworks

Today in the mediated society, all people are daily millions of stimuli which the brain can process only a few thousand bits of information per second. Within brands struggle to attract the attention of citizens, political brands are bearing the brunt because they are valued negatively. That's why if you want to call attention to a political product you need to hire a Senior Professional. Will this be that political marketing can do a candidate and / or political party something productive.

B) The lack of differentiation and emotional connection

All equipment used political campaign surveys conducted with the same methodologies and that is why political candidates talk about the same issues. There are very few that manage to differentiate themselves and connect emotionally with the public.

Political Benefits of Branding

The creation of a leading brand makes the candidate and / or party gain many benefits among which must be highlighted:

a) Communicating clearly, consistently and systemically through ATL and BTL media.

b) Generation of value added

c) Differentiation of the candidate / party

d) Attracting more voters undecided

e) Increased retention rates

f) Opening in the Mass Media

g) Provision for achieving political alliances

h) Talent Recruitment (Staff)

i) Link with the public emotional

All these benefits bring the final result of the increased opportunities to achieve political victory.

Conclusion

Failure to make you feel brand, establishing an emotional link in the communication of values ​​and spirit of the candidate and / or party, you can not succeed in the election campaign. Simply put: "I plan and effectively manage my brand, then I am."

Prepared by Jorge D. Gerez, speakers at the seminar Mexico Elections 2012 Campaign Forming Equipment, Mexico City 21 to 23 September 2011. For more information visit: www.marketingpoliticomexico.com