Eight powerful strategies to retain customers, according to Coach Your Strategic Thinking Business

Do you practice strategic thinking in your marketing efforts? Not develop client-retention strategies, as well as strategies to acquire new customers? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that a strategic approach to customer retention is underutilized and therefore a large amount of energy, time, talent and money has been spent on marketing activities in search of new customers and ignoring or giving "second level" Efforts to retain existing customers.

Let me share an example of the dramatic effects of a small improvement in client retention. If you increase your customer base by 20 percent and retain 85 percent of your customers, your customer net gain is 5 percent. However, if you create a customer retention program next year and the customer base increased by 20 percent over the same, but to increase the retention rate to 90 percent, you now have a 10 percent net score , which is double the previous year growth.

Do you practice strategic thinking in your marketing efforts? Not develop client-retention strategies, as well as strategies to acquire new customers? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that a strategic approach to customer retention is underutilized and therefore a large amount of energy, time, talent and money has been spent on marketing activities in search of new customers and ignoring or giving "second level" Efforts to retain existing customers. Long term customers tend to feel more satisfied, and are more likely to refer to additional services and buy from you. A strategic thinking approach to customer-retention produce dramatic results. Your strategic thinking business coach offers eight powerful strategies for customer-retention.

Strategy # 1: Clearly, focus your marketing efforts on existing customers. This is where the resources of time, energy and financial services will be better spent since it takes less time, money and energy to keep a customer than to acquire a new customer.

Strategy # 2: Develop and implement a strategic client contact management. Stay in touch with your customers in a consistent and professional.

Strategy # 3: Always follow through on the commitments you make to your customers. They earn their loyalty and trust by doing what you say you will do.

Strategy # 4: Know your customer! Commit to communicate with them and to find out more about them so you can determine how best to serve them.

Strategy # 5: Commit to being a life-long learner. As we focus on gaining new knowledge, new skills and new experiences, you will have more to offer to your customers. The more you have to offer, the more we will benefit. And the most benefit, the higher your value to them.

Strategy # 6: Seek feedback from your customers. Asking what people think, you are showing that you value their opinions and ideas.

Strategy # 7: be a resource for your customers. Share ideas, resources and contacts that provide value to your customers.

Strategy # 8: Develop and implement an assessment and / or a recognition program for your customers. This can be a real opportunity to be creative without spending a lot of money.

Your strategic thinking business coach encourages you to use strategic thinking in developing a client retention program. To learn more about the power of customer loyalty as a strategy to grow your business and how a strategic thinking business coach can facilitate and guide you in this effort, please contact Glenn Ebersole today through his website at 'address http://www. businesscoach4u.com jgecoach@aol.com or by email to ......