Sunday, August 26, 2012
Web Design Essentials - Choosing the font size for your site
Typography is an essential part of web design. This is to optimize content for accessibility, readability, usability and overall aesthetic balance of the site. It is part of the work of every web designer to ensure that the texts are not difficult to read on all platforms and browsers. Correct leading, spacing, use of white space, color contrast and text size are some of the key elements that help readability.
Bad text size is often an indication of poor web design. First of all, if the text is too small, people with visual impairments or people with monitors with less-than-standard resolutions, may have trouble reading them.
Avoid Measure 1 of the text for your main content
Measure 1 of the text is equivalent to an 8-point font on most computers. Meaning, on some computers Measure 1 of the text appear larger, or worse, smaller. For people with a good view of sharp monitor, this is still easy to read.
For the rest of the Internet population, the reading of this text can be very stressful and leave the site without hesitation.
In some browsers, the text appears smaller than it actually is. Therefore, for a handful of browsers, Size 1 text appears in 6 point font. Talk about small!
However, for some reason Measure 1 has gained popularity among web designers as the size of the standard text. People seem to think that makes their website look professional, sophisticated and intelligent. This is not true for most users. For about 50% of users, sites with font size 1 and will be unusable when it encounters one, will simply leave. If the rest of your website is built around this dimension of the text, there is a possibility that, when users resize the text, your website design will break especially if you did not provide enough space for resized.
Large text
On the other hand, the size of large characters, if used improperly, are simply annoying! Large fonts are for titles, labels and the information is necessary to point out - for the things you want to stand out. Would you like to scroll down every ten words? I think not. Unfortunately, a lot of websites are adopting this hype - by finishing with 14 points in the text for their body content.
Not only does this annoy your visitors to leave, this will also make it difficult for you to sell on your website, especially if you decide to leave your call-to-action button be the same size as the rest of the text bounds.
Use the size
Just as the semantics of the code is required for usability and accessibility, using the font size just to improve your site ten times. Save the use of small font sizes for items that are not of primary importance, as for the links to view a list of related articles or links to your site disclaimer.
Be consistent with the font size through your site. Make sure your character or the same title is consistent with other pages. Create a standard for your site. Consistency will help your customers navigate through your site and easily find the information they came for without difficulty.
As I said, use large fonts for titles and for items that you want to emphasize. Save for the headlines or call-to-action text. Not only is this not annoy customers, this is a chance for you to drive your customers to use or buy something on your website....
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