Content and Positioning - The Post, the smallest unit Seo In A Blog

The base website: The corporate website with a domain usually coincides with the company name or brand, the base website must position the brand around (while best known is the leading brand mark will pursue as a keyword) but if the brand is not known, most popular search terms about it, they become the target to follow.

The microsite: It's a small place and eventual temporary, generally developed to carry out promotions or to support specific campaigns. The microsite is a domain. Com in general and not usually coincide with valuable keywords but with the name of the promotion or campaign.

Presence in social networks: the company except exceptional cases must have a presence on Facebook and Twitter, when in doubt it is always better to have than not having it, and develop quickly. Having a good online community, is a positive aspect, but be careful, although the achievement of an online community is not the ultimate goal of any company (the ultimate goal is usually to sell), it is an intermediate target or annex of great importance (It is important to get potential customers before converting into customers, and loyalty).

The Blog: The blog, blogger or editorial staff and post, are an important pillar in the company's online presence, some argue that social networks have consumed traffic from blogs and the blogs are dated maturing in digital time. Indeed, it is not, because the blog has everything you must have to be a sustainable project, is perhaps the most public blog coveted and is erroneously confused like a bland public policy undecided, so there interest on it too. There are blogs for a while, thankfully, on the Internet.

Now the post, as the fundamental unit of the blog, must be carefully optimized so that the construction is a success. Herein lies the particular importance of the blog, the ability to be positioned through SEO strategies. And it's not easy but does anyone deny the thrill of putting a keyword in Google and look in the top 10?

There are some parameters that if every day we take into account in each post are a good starting point, let's see what they are:

Title: The title is for the reader, inspiring and decisive, the title is very important and, contrary to what they say and "re-telling," need not contain keywords.

The Page Title: The title of the page, taken as the default title, you must install a plugin if using WordPress as a blogging platform for you to enter manually. The page title is what appears "linked" to post the url of the results, see the Page Title + Description. It is essential to work with a title page containing Keywords clean (clean means no strange characters or accents, ñ it can be).

The URL: Separated by "-" (hyphen) and that is natural. Think how that person would seek a post to put the url. The url should not contain spaces or strange characters that dirty, nor accents. These characters "foul" because it makes the url in the html code.

Tags: The tags are taken as categories so you should never match the categories with tags, not abuse of the tags. Your problem lies in the possibility of falling into duplicate content.

Keywords: Not the same as tags, do not read Google but other search engines. Not putting too significant, but neither is worth it.

Description: It is very well put an attractive description with keywords. Description if it is not, by default, take the first paragraph of the post.

Image: The images are much better position if they are in jpg format with a name separated by "-" containing any of the keywords alluding to the post.

And finally the alternative text of the image is very positive and include projected containing the keywords for the topic.

There are some basic points, as they say, a good start to build our project, brick by brick, solid. The other secret is no secret, is the quality of content, what we have to offer and share with the community.