Saturday, September 8, 2012
Why Companies Go Out of Business major
Many companies in sterling had reached great heights in the last 100 years, only to plateau, decline and disappear. Bethlehem Steel, American Motors, Montgomery Ward, PanAm, TWA, Faberge and Marshall Field are prime examples of famous companies that no longer exist after enjoying generations of success. There are hundreds of other examples. Why organizations expire after collecting such power?
Currently the three U.S. auto giants are setting an agonizing death by a thousand cuts. Ford, General Motors and Chrysler are case studies in how to lose direction and implode. They did not respond to changing market conditions, has agreed to work unrealistic and unfavorable contracts and distribution, are indifferent to the styling of the product and let the competition takes on an edge in terms of perceived quality and price. For these and many other reasons, their future is very cloudy.
At one time, these companies were considered good examples of American higher management. Their international reputation were among the highest enjoyed by businesses everywhere. One of the major suppliers to the auto makers was Firestone Rubber Company. Firestone is cautionary tale of decline.
Leonard Firestone tires have the same name and built its own production of rubber during the 20th century, riding the slopes of the thriving American auto industry. Firestone is the gold standard in the production of tires. Its management has been considered the best of the five American tire manufacturers. As the century progressed, the company prospered greatly, but has grown arrogant. The company has developed a strange aversion for the development of new products.
In 1960, Michelin, a French tire manufacturer, has developed the first radial tire. Firestone decided to stay with belted tires. The advantages of radial tires soon evident and automotive companies in the world gravitated quickly to these new tires. American competitors Firestone Goodyear, Uniroyal, General Tire BF Goodrich and lowercase tried to compete with the introduction of bias belt tire technology. They have not been successful in this endeavor and soon decided to jump into the business radial. Firestone was just great company, and very late to enter the radial clearance.
It took until 1972 for Firestone groped to sell radial tires. A serious mistake has been made when the management of Firestone decided to simple lines of production of tires belted rework for the production of radial. They decided to take this route to minimize capital expenditures. However, the historical goodwill the company had developed the fact Firestone radial tire steel construction the fastest growth worldwide in 1970. Unfortunately the company had compromised the quality in their process of production of radial tires. The result was the largest tire recall in history in 1978 because of security concerns. The company has become the favorite target of consumer groups.
In 1988, Firestone has been exhausted by the battles radial. The Firestone Tire and Rubber Company was purchased a year by the giant Japanese tire manufacturer, Bridgestone. This left only as an American manufacturer Goodyear-owned tire. Why was an iconic, historically well-managed company, reacted so disastrously for the competition and new technologies?
The best answer, and applies to all the fallen giants, is active inertia. Large companies become inert, listless, and heavy. Their historical business relationships become blinkers. The values harden into dogma, we always manage to do things like this, so we will continue to do things this way. Business processes and policies to harden into a routine.
Leonard Firestone was a visionary. So was Charles Revson (Revlon), the architect Alfred Sloan of General Motors, Henry Ford, Juan Trippe at Pan Am and TWA in Howard Hughes. These companies have their heritage. As business has evolved into public companies and entrepreneurs who had the vision to create and consolidate their success in business retired or died a malaise set in. Professionals can die if this is allowed to happen.
The U.S. government is the best possible example of failure. This company is structured to fail. It 'a waste, in bad faith, the mission confusing and counterproductive. Money can not be explained, the results are not quantifiable and responsibilities for program failures is never assigned. The government was not created to solve problems, has organized to institutionalize and perpetuate problems. That's because the bureaucracy does not enjoy the end of growth, although so little is ever accomplished.
History is the best teacher. Those who do not learn the lessons of history are required to repeat the same mistakes. This piece could be written on any of a hundred already iconic brands or companies that have failed. The failures are readily available as teaching tools. We hope that our leaders begin to address some of these case histories before deciding which industries should be winners and losers .......
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