Sunday, September 9, 2012

MLM Training - How to conduct professional and powerful MLM or Network Marketing presentations?


There are more influenced meetings, opportunities boring!

Man ... I just had to endure another 2 hours in a hotel conference room listening to some guy to go on and on and on his vision of how wonderful his life has become after the entry of his company MLM and like everyone else in the world live in hell working for someone else ....

And the worst part was, it took like 30 minutes before he finally left the stage and someone else until I jump through the file of the company, products and pay plan ... yawn ...

Then finally a little 'less interesting testimonies, and the motivation from people who obviously have been asked to go on stage just before the meeting and were just trying to blurt out everything you could think outside of the blue, while trying to fight the nervousness of being on stage for the first time in their lives!

If you ask me, not what we call a meeting professionally organized business opportunities!

And when I turned and scanned the room to check the profile of the audience to hear the presentation, my eyes began to roll ...

You see people wearing as if they had just woken up from the bed, eyes drooping with no spark of energy in them and 6 year old kids sitting on chairs with the "why is mom forced me to stand here like an idiot when I can be watching TV home ... "look on their face!

I'm going to laugh my head. Fortunately for me, I was just a participant, audience, and I seriously pity the speaker is doing his best to keep the public eye pinned on him, while keeping the newcomers entering the room from the door incredibly irritant that is right smack in the middle of the seminar room where everyone in the room can have a good look at "who the next person who walks into the room?"

I mean ... why would anyone want to spend dollars on a high quality seminar room category for a professional business presentation, but why waste all have made all the mistakes I mentioned above?

For me, this is just absurd.

But the sad fact is that so many distributors as well as business management are still organizing these types of MLM or Network Marketing presentations of business opportunities without thinking or asking the head professional experts for some advice first sound.

So how do we conduct professional and powerful MLM or Network Marketing presentations?

Well, if I make a poll with 100 distributors in any MLM company and ask them this question,

"Do you want a powerful, short 45 minute presentation or prefer to sit through a influenced, long-winded two-hour presentation, instead?"

Guess who choose powerful and short?

My guess is everyone.

And this is as true in this day and age when people are just sick and tired of endless long hours 2 talks or seminars.

So my second question is: "What would you like to feel more in those 45 minutes?"

Everyone will have different answers, but it always comes down to,

"WIIFM - What's in it for me?"

and "What should I do to be successful?"

Yup, it's that simple. People do not want to hear your story of your life or the enlightened vision of life, concerned only with themselves!

So the trick is to show them the benefits that your opportunity can provide.

Here are some key points that must have the flow of your presentation and the time you should spend their introduction.

1. (5 minutes) YOU - that's right! What you can do to help them achieve their dreams? (Personal experience, as we got to know your company, etc.)

2. (5 minutes) YOUR upline Team Leaders - What can your upline team leaders do to help them achieve their dreams? (Track record of success, leadership experience, etc.)

3. (5 minutes) your company - How can your company's management team to help them achieve their dreams? (Management experience, social fund, logistical support etc.)

4. (5 minutes) YOUR PRODUCTS - How can your products help them achieve their dreams? (Whether it's innovative technology gives you a healthier, younger skin, or more savings or whatever ...)

5. (10 minutes) THE PAY PLAN - How can your pay plan to help them achieve their financial dreams? This is the most important people are here for a business opportunity, which means that they need the money! (You should be able to let people see what they can do a lot of money within 10 minutes, or your plan pays is too complicated, or just tap the key points and not go into details if you are not interested can read more on this later)

6. (5 minutes), the support system - How can your support system to help them learn the ropes faster and easier to do business? (The web site tools, kits marketing support, training, etc.)

7. (5 minutes) THE PERFECT TIMING - Why is their perfect timing to join your opportunity? (Or is it the approach pre-launch or boost your market in the local or global. Young companies can talk about positioning in the initial phase and older mature companies can talk about opening new markets or new product categories) .

8. (5 minutes) FAST START PLAN SUCCESS - This is the final kicker is going to make them see the light. Give your audience a dummy proof step by step action plan that is so simple anyone can do it and it's guaranteed to make fast cash on departure. If you persevere and continue to follow the plan, which will definitely see great rewards in the near future. (For example, you can give a DVD a day, or pass a magazine one day, or invite 1 person a day to see the web site, etc.)

After running through all 8 steps above, is a presentation of a table, a small meeting in a group home or a large hotel group meeting ...

Your final step is to make a call to action by popping the big question ...

"You're A, B or C?" (A-Big Business Builder, Business Builder small B-, C-test the products first)

After that, with time for questions and answers. This is really the most important part of the presentation, because this is when people really interested start clearing their doubts!

If you are not experienced enough to handle the applications group, make sure you get the most uplines experts around to help, otherwise you will be bombarded with difficult questions and looks very bad. So, make sure you have backup.

In my experience, once they clear all their doubts and the feeling that they have no other questions, it just means that they are ready to join or not.

So just pop, or BC A new application and bring application forms. Then tell them what to do.

"So, for those who wish to join our team now, just fill up the forms! You can use a credit card, cash or check."

Here are some key points to note when planning group meeting:

1. Seat

a) Meeting Home - Make sure your house is tidy and presentable, no noisy children, no pets noisy, interference-free TV, telephone or radio.

And get a small white board, flip chart, or if you can afford, a home projector that connects to your laptop with powerpoint.

If the company has a good DVD, a DVD player so that you can show the DVD on the TV.

No need for heavy meals, alcohol or anything that will make your audience experience the monster "zzz". Only light refreshments and water will do.

b) Hotel meeting room seminar -

Check the site layout and make sure the stage and seating is ok and does not look too shabby.

Check with the hotel management that you have this equipment, such as blackboard audio / visual, markers, rubber board, paper and pencils for guests, refreshments or at least a little 'ice water for guests.

Before the meeting, make sure that the hotel management have put a notice in the lobby that directs visitors to your function room.

Having a counter register set and get a few helpers to greet guests and ask them to sign so you know who invited them and also so you can match the total number of visitors vs. users later.

If there are multiple input ports to the function room, lock the doors that are located close to the stage or speaker stand to prevent guests from coming in and out of those doors, distracting the public away from the main speaker.

Finally, make sure that the air conditioning is powerful enough so that guests do not feel too hot and drifting into a sleep half way through the presentation.

All leaders should have VIP seats reserved in front of the room instead of sitting on the back, so they can be the first to applaud and respond to the speaker, in order to motivate the rest of the room to participate.

Now, when guests arrive, make sure you have employees who direct them to fill the second row onwards, so as not to clog the rear rows, leaving the front rows empty. This will make it difficult for other guests to find seats.

And please, no reservation of seats for guests who are late! This is an irritating habit so badly. It is absolutely professional! So, just make sure that managers inform their customers that if they are late, the seats will not be restricted, as most of the time, are the leaders themselves that way down the seats for their guests in late! I also saw the leaders who fight for seats for their guests ... how bad can that be!

All guests who are late should be invited to sit in the back, instead of taking them to the front rows, while the speaker presents, so as not to distract the public.

Before the meeting, playing to the beat of pop music, but in the background so that guests feel excited and pumped for an exciting presentation.

And just before the speaker is on stage, have someone play the role of presenter ...

1. accommodate the public and thank them for investing their valuable time to attend our presentation today

2. ask them to pull out their phones and switch them off or to vibrate mode, because the presentation is to be registered (this always works!)

3. Then present the keynote speaker for the presentation and invite him or her on stage.

While the speaker is coming on stage, all leaders in the front row to stand, clap and welcome the keynote speaker on stage. This will create a lot of credibility for the speaker and the audience will want to hear what he or she has to say later.

In addition, some rock and roll, while the speaker is on stage the audience will really wake up.

2. Involve the public in two-way communication

While you are presenting to the public of the 8 key points I mentioned above, make sure to involve the public in two-way communication.

It 's really easy to do.

Every time you finish talking about a key point, just ask the audience, "So if this company can help you realize your dreams, you will be anxious to find out how? Say Yes"

Magically, you hear the audience to follow your instructions and say yes ... (I always get a kick to get the public to follow my instructions.)

If you have a difficult audience that gives the eye blind ... just say "I can not hear you ... (I do not hand the famous Hulk Hogan for the ear and ask them to move), I can not hear people say ... yes." (This will definitely work, and most time the public will be happy to participate. This works very well if your leaders take the initiative to respond, as they will motivate the rest of the audience to follow)

After the next key point, do it again. Ask them "So if these products can help you achieve what you want, you'll be interested to find out if it's true? Say yes."

And it will say "YES" again just as if they had been hypnotized.

And after 8 "Yes", guess what?

"So I'm sure everyone here in this room wants to realize their dreams with our team, am I right? Say yes."

Take a good look around the track and remember those people who respond with a strong yes!

Those are your future downlines!

How MLM guru Art Jonak (creator of MLMPlayers.com) said,

"Build once, BIG Build, Build to provide a lifetime of income!"

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